Why SEO ?

Why Search Engine Optimization?

"Internet Marketing, the evolution of business marketing"

Do you remember the time when we did not have mobile phones? Time management and communications skill was so important. When we make an appointment, we seldom late and when we are waiting for someone, we really afraid he is not turning up, as that waste our time.

Then we have hand phone in the market, we were so proud bringing the big and heavy machine all around! Until now, we don’t even bother to look into a slightly bigger hand phone!

This phenomenon is the same as Internet Marketing. In the earlier days, when we don’t have Internet, we use mass faxing as part of the marketing solutions. Now, we are so used to the emails solutions until we can’t miss this daily task. A lot of export businesses gain great benefit from email as this cut down their operational cost tremendously!

Why do you need SEO?

Cost effective and efficient

No doubt internet marketing is one of the most cost Increase sales effective marketing strategies for your business. Think about it, advertising in conventional media channels such as newspapers, magazine, directory guide, TVC, billboard, sales team etc cost you an arm and a leg. Moreover these advertisements are charged on a short period basis. Information that you can put on is so limited and not flexible. With SEO well done on your website, it encourages you to update your web content often. Any new products and services can be updated anytime into your website. SEO drives the right prospects to your website. Imagine your potential customers are coming to you; therefore you can expect a higher conversion rate.

Borderless, timeless

Let’s review at conventional marketing methods we mention earlier, they are all bounded by regional factor. Internet is the largest marketing medium in the world. Optimizing your website on internet basically means borderless and timeless exposure to your right prospects.

Improve Brand Awareness in the International Market

With your high ranking in the search engines it means your profile is always high in your target market. Imagine you are always No.1 in Google, that improves your brand awareness in the market.

Increasing Sales

By having the right crowd and high traffic to your website, plus a presentable and user friendly website you having; it encourages enquiries/sales on it. Having said that, SEO helps increasing your sales.

Search Engine Optimization vs. Other Marketing Approaches

Approaches	Cost	Effect	Efficiency	Flexibility	Maintenance
SEO	LOW	6-8 weeks – a reasonable time frame	EXCELLENT, TIMELESS, BORDERLESS	Very flexible – you are welcome to update your web content anytime	NO NEED – we maintain for you!
Hire Sales Team	High	Uncertain – it is not easy to have a very committed sales team.	Depends on the quality of your sales team.	Turn Over might be very high. Cost involve in training for new sales team.	Very time and effort consuming to train and maintain a fit team
Print advertisement	High	Need to advertise over long period in order to increase the brand awareness.	Yes, limited by geographical factors	No. once advertisement is published, the content cannot be edited. Moreover the content is limited within he ad space.	No, and low reusable value over a period of time.
Broadcasting	High	Immediate	Yes, limited by stations	No. once on air the content cannot be edited.	No, and low reusable value over a period of time.
Media Production	High	Immediate	Yes, limited by stations	No. once on air the content cannot be edited.	No, and low reusable value over a period of time.
Exhibition	High	Immediate	Low exposure, limited by geographical factors	No. Once booth is setup products can hardly be changed.	High maintenance to move your team and products to exhibition; and also to send them back.
Pay-per-Click	High	Immediate	Yes, Timeless, Borderless	Yes. You can update your web content anytime.	High, you need to monitor the ranking very closely.
Social Network marketing	It varies	Not immediate	Yes, Timeless, Borderless	Yes. You can update your web content anytime.	High, you need to stay on your network and upload new content to attract more traffic.
Transportation Marketing	High	Immediate	Limited by geographical factors	No. once advertisement is printed it cannot be changed.	No, and low reusable value over a period of time.

SEO is expensive? SEO is not need? NO WAY!!

We don't create sales story, let us show more facts to you..