Search Engine Optimization

Overview

Search Engine Marketing (SEM) is a kind of Internet Marketing where you want to be listed prominently and consistently in top search engines namely Google, Yahoo, Bing etc.  This is the same as theory of advertise yourself in Main Page of The Star, consistently throughout the year. It can be done through many ways, but the main effort in it is Search Engine Optimization, which it helps increase your ranking in the search engines, or alternatively, paid advertisement campaigns or social network marketing help you to draw traffic to your website.

There are various methods used in Search Engine Marketing; either it’s free or paid. For instance, Search Engine Optimization, Paid Placement, Contextual Advertising, and Paid Inclusion etc. Amongst all, Search Engine Optimization appeared to be more practical and cost effective.

Search Engine Optimization is a process of improving your website ranking and then it draws traffic, or more precisely quality traffic, if you do it correctly. In a hypothetical situation, the higher the site appears in search result, the more visitors will be led to your website. This enhances your web presence and also your importance in the Internet.

By increasing your website ranking via Search Engine Optimization, you are indirectly increasing your website traffic as your website can be seen easily by your customers who are looking for you. As a result, you receive more business enquiries and then conversation.

In Search Engine Optimization, Search Engine Optimizers study how the search engine works and then optimize your website. They also study the behavior of searcher therefore they can click the demand and supplies. Optimizing your website normally involves works like content editing, HTML coding modifications, and also keywords relevance. When your website is ready for SEO, your website is called Search Engine Friendly site. A Search Engine Friendly site follows the SEO requirements as close as possible.

However, there are certain Search Engine Optimizers who use bad methods in doing SEO for their personal interest. It will cause your website black listed in search engines. You need to be aware of this!

Want to know more? Contact Us now!